About
A team of veteran entrepreneurs and industry professionals coming together to create a unique development and testing environment for older adults aging at home and their family caregivers.
Approach
100% User Centric
Yes, that's right! We are building a national testing network of 50+ older adults. Our purpose is to gain insight into the needs, motivations, and preferences of both older adults aging in place and their family caregivers. This market is often ignored by companies due to lack of understanding and data about the huge population of older adults who choose to age in their homes and communities.
Our market research and testing services help technology, consumer product, and service companies refine offerings and achieve product-market-fit. We deliver valuable insights that support both new launches and updates to existing portfolios.
Our specialized Venture Studio will then take great ideas generated by our older adult and caregiver network and turn them into reality, guiding them from concept to market-ready solutions that address real-world needs.
Our Collaborators and Partners
